Put it in ink, point and counter point. Two screen printers with two different opinions about screen printing inks. The truth is they are both correct. As soft-touch becomes more popular, some printers find this to be a profitable niche market. St. Louis Print Co. on the other hand is a contract screen printer. It only makes sense to be highly specialized in the most popular printing techniques for the promotional product industry. Check out Terry Keeven’s thoughts on how Plastisol Pays the Bills.